About the project
The project was to design a user-friendly mobile app that connects people who need to send shipments with transporters available to go the necessary route.
Date
2024
Objective
User personas
Ava Otieno
Small business owner
Age:
32
Location:
Chicago, IL
Country:
USA
Ava runs a small online store and frequently needs to ship products to customers. Traditional shipping services are expensive and inflexible, making it hard for her to manage costs and delivery times. She needs a reliable, affordable, and easy-to-use shipping solution that allows her to send packages without the hassle of dealing with complex courier services.
High shipping costs
Unpredictable delivery times
Limited flexibility
Find an affordable and reliable shipping option
Ensure deliveries arrive on time with real-time tracking
Simplify the shipping process with a user-friendly platform
Daniel Lopez
Freelancer
Struggles to find flexible ways to earn extra income
Traditional delivery jobs require fixed schedules and commitments
Hard to find shipments that align with his existing travel routes
Avoid complex logistics and enjoy a hassle-free process
Choose shipments that fit his planned trips
Earn additional income on his own schedule
Age:
25
Location:
Vienna
Country:
Austria
Daniel works as a freelance photographer and often has to travel around the city. He wants to earn some extra cash during his free time by doing deliveries, but he's not into the idea of committing to a full-time courier service. He's after a flexible way to accept shipments that fit his schedule and route.
