CookUp
CookUp
CookUp is a one-stop mobile app for all your kitchen needs. From meal planning to grocery shopping and cooking, CookUp makes it easier and more enjoyable.
CookUp is a one-stop mobile app for all your kitchen needs. From meal planning to grocery shopping and cooking, CookUp makes it easier and more enjoyable.
About the project
No matter if you're a pro in the kitchen or just starting out, CookUp is here to make your life easier and help you create delicious meals with the ingredients you already have.
Date
2024
Objective
Design a mobile app interface that's simple and easy to use, with recipes based on what's in the user's fridge or any preferences they've shared.
Improve the existing design to make it more intuitive, engaging, and user-friendly, meeting the needs and expectations of the target users.
Competitive analysis
User personas
Michael Kim
40, Stay-at-Home Dad
Married, 2 children
Michael is responsible for cooking meals for his family every day. He enjoys cooking but finds it challenging to come up with new meal ideas that everyone will enjoy. He also needs to manage his family's dietary needs and preferences.
Challenges
Finding meals that please both kids and adults (and don’t forget about more veggies!).
Managing time between meal planning, grocery shopping, and cooking.
Keeping track of ingredients in the fridge.
Goals
Plan family-friendly meals for the whole week.
Ensure meals are nutritious and meet the dietary requirements of his family.
Discover new recipes to keep meals interesting.
Noora Assan
34, Marketing Manager
Single, lives alone
Noora works long hours and often finds herself too tired to plan meals or shop for groceries. She loves cooking but struggles to find the time and energy to organize her meals. Noora often ends up ordering takeout, which is expensive and not always healthy.
Challenges
Limited time for meal planning and grocery shopping.
Often forgets what ingredients she has at home.
Needs quick and easy recipes that fit into her busy schedule.
Goals
Simplify meal planning and grocery shopping.
Eat healthier, home-cooked meals.
Reduce food waste by using ingredients she already has.
Tonya Reyes
21, College Student
Single, lives with roommates
Tonya is a college student living off-campus with her roommates. She has a tight budget and limited cooking experience. Tonya wants to learn to cook healthy meals without spending too much time or money. She often struggles to figure out what to make with the limited ingredients she has.
Challenges
Limited budget for groceries.
Inexperience in cooking and meal planning.
Often ends up with leftover ingredients that she doesn’t know how to use.
Goals
Learn to cook a variety of meals on a budget.
Use the ingredients she has efficiently.
Save time on meal planning and grocery shopping.
Michael Kim
40, Stay-at-Home Dad
Married, 2 children
Michael is responsible for cooking meals for his family every day. He enjoys cooking but finds it challenging to come up with new meal ideas that everyone will enjoy. He also needs to manage his family's dietary needs and preferences.
Challenges
Finding meals that please both kids and adults (and don’t forget about more veggies!).
Managing time between meal planning, grocery shopping, and cooking.
Keeping track of ingredients in the fridge.
Goals
Plan family-friendly meals for the whole week.
Ensure meals are nutritious and meet the dietary requirements of his family.
Discover new recipes to keep meals interesting.
Noora Assan
34, Marketing Manager
Single, lives alone
Noora works long hours and often finds herself too tired to plan meals or shop for groceries. She loves cooking but struggles to find the time and energy to organize her meals. Noora often ends up ordering takeout, which is expensive and not always healthy.
Challenges
Limited time for meal planning and grocery shopping.
Often forgets what ingredients she has at home.
Needs quick and easy recipes that fit into her busy schedule.
Goals
Simplify meal planning and grocery shopping.
Eat healthier, home-cooked meals.
Reduce food waste by using ingredients she already has.
Tonya Reyes
21, College Student
Single, lives with roommates
Tonya is a college student living off-campus with her roommates. She has a tight budget and limited cooking experience. Tonya wants to learn to cook healthy meals without spending too much time or money. She often struggles to figure out what to make with the limited ingredients she has.
Challenges
Limited budget for groceries.
Inexperience in cooking and meal planning.
Often ends up with leftover ingredients that she doesn’t know how to use.
Goals
Learn to cook a variety of meals on a budget.
Use the ingredients she has efficiently.
Save time on meal planning and grocery shopping.
Michael Kim
40, Stay-at-Home Dad
Married, 2 children
Michael is responsible for cooking meals for his family every day. He enjoys cooking but finds it challenging to come up with new meal ideas that everyone will enjoy. He also needs to manage his family's dietary needs and preferences.
Challenges
Finding meals that please both kids and adults (and don’t forget about more veggies!).
Managing time between meal planning, grocery shopping, and cooking.
Keeping track of ingredients in the fridge.
Goals
Plan family-friendly meals for the whole week.
Ensure meals are nutritious and meet the dietary requirements of his family.
Discover new recipes to keep meals interesting.
Noora Assan
34, Marketing Manager
Single, lives alone
Noora works long hours and often finds herself too tired to plan meals or shop for groceries. She loves cooking but struggles to find the time and energy to organize her meals. Noora often ends up ordering takeout, which is expensive and not always healthy.
Challenges
Limited time for meal planning and grocery shopping.
Often forgets what ingredients she has at home.
Needs quick and easy recipes that fit into her busy schedule.
Goals
Simplify meal planning and grocery shopping.
Eat healthier, home-cooked meals.
Reduce food waste by using ingredients she already has.
Tonya Reyes
21, College Student
Single, lives with roommates
Tonya is a college student living off-campus with her roommates. She has a tight budget and limited cooking experience. Tonya wants to learn to cook healthy meals without spending too much time or money. She often struggles to figure out what to make with the limited ingredients she has.
Challenges
Limited budget for groceries.
Inexperience in cooking and meal planning.
Often ends up with leftover ingredients that she doesn’t know how to use.
Goals
Learn to cook a variety of meals on a budget.
Use the ingredients she has efficiently.
Save time on meal planning and grocery shopping.
Information architecture
Wireframes
